Research & Strategy

Smart research can tell you where your business, product, or brand sits in the marketplace—and the mind of your customer. All of which goes into a well thought out strategy that points the way forward.

Mavyn offers a variety of research services. Industry, market and competitive research are our most popular, especially for startups and new businesses. We believe that qualitative and quantitative data together provide a more complete picture than either one alone and mixed methods in our specialties. We’re also experienced in optimizing forms, surveys and questionnaires for responses. Here’s a full list of research types we provide.

  • Industry research
  • Market research
  • Competitor research
  • Trends & Behavior
  • Web analytics
  • Interviews
  • Surveys
  • Questionnaires
  • Polls and Quizzes
  • Focus Groups
  • Ethnography
  • UX Research

On the strategy side, B2C is where we excel. We bring a 360°, results‐oriented approach to every project and understand how to craft strategies to fit your budget. We’ve helped clients attract and convert customers, gain followers, book better gigs, sell products, drive event registrations, and more. Due to the complexity and commitment research and strategy projects require, we only take on a few at a time. 


If you're considering starting a business, highly recommend booking a free consult with
@nspiegelgotsch of @hellomavyn. I already feel so much more clarity after just a 30min convo.

Allison Grayce, Co‐founder,

We loved working with Nicole putting together a marketing roll-out strategy for our business, Reframe Wellness. She was responsive, creative, and met us where we were, but lifted us to where we needed to be. We could not recommend her more!

Shawna Bonaby & Kindra Davison, Co‐founders, Reframe Wellness

I met with Nicole about my new business venture and the advice I got was absolutely amazing. She is extremely knowledgeable about start-ups and how to navigate all the pitfalls of marketing and working with other companies. Her advice has given me the confidence to grow and move my business forward. I highly recommend her and look forward to working with her in the future!

Holly Bernitt Saks, ED.d Co‐founder of Flourishing Professional & Freelance Editor

Nicole leads with her soul, and that is what attracted me to her. She helped me fine-tune my brand Glitter for the Soul™ by helping me clarify and illuminate my story to maximize impact. Nicole worked with my budget and delivered an insightful, creative, organized, and inspiring plan for me to execute. I'm so excited to see the results of her genius.

Romita Bulchandani, Founder & CEO, Glitter for the Soul™

You MUST work with Mavyn if you are looking to refine your brand. Nicole was a pro at creating well thought out personas so I had a better idea who to target to get the biggest bang for my buck. A company like Mavyn allows you to focus on the bigger more important aspects of your business while Mavyn handles the necessary time consuming tasks involving branding and marketing.

Kristen Kaweck, CEO, Zen Lab

Working with Nicole was extremely helpful to me. As a new business owner (fitness and martial arts studio), I needed to improve the content of my website, increase my online presence, and create online material that reached a more focused audience. Right after our sessions, my posts consistently received more likes and I retained more followers. By taking Nicole's advice, I am better able to track my progress through analytics, become the face of my company, and more easily find clients that match my 'psychographic'. Thank you Nicole

Sensei Fabiana Cellini, Fit & Fearless

Nicole has been very instrumental in building the customer development plan for Femmecubator. …Her commendable work has been critical to our growth and she has been our most reliable resource in growing the startup. She has helped our team stay on task and focus on what truly matters. I've looked to her as a valuable mentor, especially during our early days building Femmecubator. I couldn't imagine running the startup without her!!

Krizia Fernando, Founder, Femmecubator



Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!